See how I put words into action to tell a healing story for MERCK.
Watch Big Ideas grow into something deliciously fun for CRETA FARMS.
CREATIVE DIRECTING (CD)
I don’t need to write every word to have creative influence, see how I helped sell a new Shamu for SEAWORLD.
This section has no work, but ask me about my ideas to get the world to come out of its repressed creative shell.
Find out how I helped refresh the look, feel and voice of an amazing cancer support community at GILDAS CLUB CHICACO.
LETTERS TO MOM
When I went to summer camp at the tender age of 12, we were forced to write a letter home at least twice a week. For most campers, this was akin to drinking bug juice through their nostrils. They hated it. I didn’t. I would write several pages of hilarious fiction and happily send it off.
Then, I would interview the other guys in my cabin about their adventures. I would then write them a letter home with a fair amount of creative license—that should’ve been revoked. All they had to do was copy my letter in their handwriting…and give me their tokens for the canteen. Their parents were pleasantly surprised. And I was one happy camper with an endless supply of peanut butter cups and red licorice.
Guess that was my first job in advertising—or should I say, Big Idea communications?