We built a McDonald’s on the movie set of Gotham City, painted it black and drove the Batmobile through it. All in a day’s work that took months to produce. (CW)

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This spot isn’t really about the special Braille menu McDonald’s offers. It’s about the special moments families can have when they take time to eat, talk and smile together. (CW)

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Crew members were feeling unloved. Customers were feeling underwhelmed. We created a message that encouraged mutual understanding and McRespect. (CW)

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The world was expected to come to an end on Y2K when the date changed to 2000.  What better excuse to stock up on McDonald’s coveted French fries? With ketchup, of course. (CD)

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